Driving traffic to a WordPress site is hard work. Chances are, you’ve spent hours writing blog posts, polishing your social media presence, or even investing hard-earned cash into paid ads just to bring visitors to your site.
So it’s incredibly painful when those visitors arrive, look around for a few seconds, click a random menu or footer link, and then leave without ever taking action.
The problem usually isn’t your traffic – it’s that your typical WordPress page is full of distractions. Your menu, sidebar widgets, and footer links all encourage visitors to leave the current page without converting.
That’s where landing pages come in. A landing page is a single, hyper-focused page built around a specific call to action. No navigation menus, no sidebars, and absolutely no distractions.
That intense focus is exactly what makes landing pages convert so well.
In this tutorial, I’ll walk you through the exact step-by-step system I use to create a landing page in WordPress. By the end of this guide, you’ll have a beautiful, conversion-focused landing page live on your site, complete with a working email opt-in form that you can use to generate leads.
Why I Use Landing Pages on Every WordPress Site I Build
If you send all your marketing traffic, social media clicks, or paid ads directly to your homepage, you’ll likely end up spending a lot of money without generating many conversions.
That’s where a landing page comes in. Unlike a generic homepage or a standard blog post, a landing page is a standalone page built around a single, specific goal. For example, you might want to capture email addresses, sell a digital product, or encourage visitors to register for your upcoming webinar.
After building and managing dozens of WordPress sites over the years, I’ve discovered that a well-crafted landing page is one of the most powerful ways to convert visitors into subscribers and customers. Here’s the biggest benefits I’ve witnessed firsthand:
- A Single, Focused Conversion Goal: A great landing page strips away every single element that doesn’t serve the primary goal. There’s typically no navigation menu, no sidebar highlighting recent posts, and no footer with miscellaneous links. The visitor has exactly two choices: convert or close the tab. In my experience, this clear focus can easily double the conversion rates you’d typically get from a standard page.
- Better Return on Your Marketing Spend: Sending paid ad traffic straight to your homepage is one of the most expensive mistakes I see beginners make. A dedicated landing page allows you to tailor your message based on the ad or link the visitor just clicked. When the destination page perfectly matches the visitor’s expectations, you’ll see much higher conversion rates.
- Faster Load Times and a Frictionless Mobile Experience: If you design your landing page using the right lightweight tools, it’ll often load much faster than your main WordPress theme. When a page loads instantly across both desktop and mobile devices, users are much more likely to stay, read your content, and take action instead of bouncing straight back to Google. Pairing your landing page with one of the best WordPress speed and performance plugins can squeeze out even more speed.
- Effortless A/B Testing: A landing page typically has much less content than a typical page. That means you can easily change specific elements to test what delivers the best results. I love being able to swap out a headline or test a new call-to-action button and then see how that tweak affects my conversion rates.
- Crystal-Clear Performance Tracking: When a page has only one job, measuring its success comes down to a single metric: your conversion rate. This removes a lot of the guesswork and data noise you typically have to contend with when running broader marketing campaigns. Within just a few hundred visitors, I can usually tell whether a landing page is a winner or a loser.
Create a Landing Page in WordPress (Step by Step)
You don’t need to be a professional designer or a seasoned developer to build a high-converting page. With the right tools, you can easily go from a blank canvas to a polished, publish-ready landing page in under an hour.
With that said, let’s see how you can quickly and easily build a landing page in WordPress, step-by-step.
Step 1: Install and Activate SeedProd
Over the years, I’ve tested nearly every major landing page plugin for WordPress, and the one I keep coming back to is SeedProd.
It’s a powerful, drag-and-drop website page builder that completely removes the need for writing custom code while helping you avoid theme conflicts.
The premium version of SeedProd comes with over 300 professionally-designed templates that you can use to create beautiful landing pages, fast.
It also has a wide range of ready-made sections and blocks that you can simply drop into your layouts to build countless high-converting designs. If you’re serious about converting casual traffic into subscribers and customers, I highly recommend investing in this premium page builder.
However, there’s also a free version of SeedProd available from WordPress.org. It has many essential features you’ll need to create a landing page in WordPress. This includes the drag-and-drop builder and a core selection of templates you can use as a starting point.
This makes SeedProd a great choice for businesses of all sizes, including those with tight budgets.
However, in this guide I’ll be using the premium SeedProd plugin, since it has a greater range of templates, plus a dedicated Optin Form block that’s perfect for landing pages.
To get started, simply head over to the SeedProd website and choose your plan. After that, you can install and activate SeedProd, just like any other WordPress plugin.
If you need step-by-step instructions, then be sure to check out our guide on how to install and activate a WordPress plugin.
With that done, go to SeedProd » Settings in your WordPress dashboard.
Here, copy and paste your license key into the designated field. You can find this information in your account on the SeedProd website and in the purchase confirmation email you received when you bought the plugin.
After that, click the ‘Verify Key’ button.
Step 2: Add a New Landing Page
After entering your license, you’re ready to create your first landing page.
In your WordPress dashboard, head over to SeedProd » Landing Pages. This screen acts as your central hub, where you can create, edit, organize, or duplicate every landing page on your site.
At the top of the dashboard, you’ll notice four distinct cards: Coming Soon Mode, Maintenance Mode, Login Page, and 404 Page.
Since we’re creating a standard landing page, find the ‘Add New Landing Page’ button and give it a click.
Step 3: Name Your Page and Set the URL
Next, you’ll need to name your landing page and set its URL slug before picking a design.
In the ‘Page Name’ field, type a descriptive name. This is just for your own reference inside the WordPress dashboard, so choose something that will help you recognize the page later.
I recommend using something that clearly states the page’s purpose, such as ‘Free Email Course Signup’ or ‘Spring Sale Landing Page.’
The Page URL field defines the exact web address people will visit to view your page. If you leave this blank, SeedProd will automatically generate a slug based on whatever you typed into the Page Name field.
I’ve found that shorter URLs look much cleaner and perform significantly better in social media posts, newsletters, and paid ads. Because of that, I always recommend using a concise, keyword-focused slug like ‘free-course’ or ‘spring-sale.’
After filling in both fields, click the ‘Next: Choose Template’ button.
Step 4: Choose a Landing Page Template
After clicking the button, SeedProd takes you directly to its template gallery. The platform organizes its designs by landing page type, making it easy to find a layout that matches your exact business goal.
Along the top of the gallery, you’ll see tabs for each distinct template category:
- Coming Soon: A branded placeholder for a site that isn’t ready to launch yet. You can use these pages to collect email addresses and build buzz before your site even goes live. If you want a deeper dive, check out our roundup of the best WordPress coming soon and maintenance mode plugins.
- Maintenance Mode: This lets visitors know that your site is undergoing temporary maintenance, without showing them the work in progress.
- 404 Page: A custom ‘page not found’ layout that turns a frustrating visitor experience into a win. Instead of letting users leave when they click a broken link, you can use this space to guide them back to your best content and products.
- Sales: A long-form page designed to walk visitors through the features, benefits, testimonials, and pricing of a specific product or service. I use these templates every time I launch a premium digital product.
- Webinar: A registration page for a live or recorded video event. These layouts include dedicated space for the date, time, presenter bios, and key learning takeaways.
- Lead Squeeze: A short page focused on collecting an email address in exchange for a lead magnet, like a free guide or checklist. It’s one of the best ways to turn casual readers into subscribers.
- Thank You: This is the page visitors see immediately after completing an action on your site. You can treat this space as an extra conversion opportunity by adding social share buttons or even a secondary offer, like a limited-time discount for new subscribers.
- Login: A branded replacement for the default WordPress login screen. These templates are perfect for membership sites and online course platforms.
To preview any template, hover over the design and click the magnifying glass icon when it appears.
In this guide, I’m using the ‘Zen Sales Page’ template, since growing an email list is the most common starting point for WordPress site owners. However, the steps will be largely the same no matter which design you choose.
To select a design, hover over it and then click the checkmark icon.
Step 5: Customize Your Landing Page with the Drag and Drop Builder
With that done, SeedProd automatically opens your chosen template in its visual drag-and-drop builder. This is the workspace where you’ll customize, refine, and ultimately launch your landing page.
The builder is divided into two main areas. On the left side of the screen is the block and section panel, where you’ll find all the elements you can add to your landing page.
On the right side is your live preview. This area updates in real time as you make changes, so you can see exactly how your landing page will look to visitors.
Before we start building our landing page, let’s take a quick look at the three core components of any SeedProd layout: blocks, sections, and global settings.
Blocks
Blocks are the individual elements that make up a landing page, such as a headline, image, button, or a video.
To add a new block to your page, simply click on it in the left-hand panel and then drag it to the live preview area on the right.
SeedProd includes both standard blocks (such as Button, Video, Divider, and Spacer) and advanced blocks (such as Optin Form, Contact Form, and Countdown).
To build a high-converting landing page, you’ll typically need a strong headline, a short paragraph of body copy, a call-to-action button, and a dedicated opt-in form.
To edit a block, simply click to select it in the preview area. The left-hand panel will show all the settings you can use to customize that block, such as adjusting the colors or choosing a new font.
Sections
Sections are ready-made groups of blocks that you can drop into your layout. These include things like a hero area with a headline and a button, a features section with icon columns, or a testimonial layout complete with customer quotes and avatars.
To browse these pre-built layouts, click the ‘Sections’ tab in the left-hand panel.
I find sections incredibly useful when I’m building longer landing pages, like a sales page.
Instead of designing every single area of the layout from scratch, I can simply drop a few pre-made sections into my landing page and get a professional design in minutes.
Global Settings
The global settings control the overall look and feel of your landing page. This includes your master color palette, font selections, and background styles.
To open this panel, click the gear icon in the bottom-left of the sidebar.
From this screen, you can pick from over 20 built-in color schemes or create your own custom palette. You can also choose curated font pairings powered by Google Fonts.
I usually start with a preset that closely matches my branding, and then fine-tune the primary and secondary colors to make sure everything looks consistent.
Step 6: Build Your Landing Page
Now that you’re familiar with how SeedProd works, you can start building your actual landing page. Simply drag over the blocks or sections you want to use, and then customize them using the settings in the left-hand menu.
You can create a highly streamlined landing page by focusing on a bold headline and a few lines of supporting text, or you can build a more advanced layout.
For example, you can add a countdown timer to show your visitors exactly how much time they have left before the offer expires. This motivates them to take action right now before the deal is gone forever.
It’s also worth noting that you can speed up the design process using SeedProd’s built-in AI features. For example, after adding an Image block, you can click the ‘Add with AI’ button and describe the graphic or illustration you need.
SeedProd will then generate an image based on your description.
One of the most challenging parts of building a high-converting landing page is coming up with engaging copy that actually makes people want to take action.
To help with this, SeedProd also includes an AI content generator. It can write headlines, bullet points, and body copy for you based on simple prompts.
For a deep dive into SeedProd’s AI features, be sure to read our detailed guide on how to launch a WordPress site using AI.
Step 7: Add a Lead Capture Form to Your Landing Page
While every landing page is unique, most successful designs rely on a lead capture form to collect essential visitor details like names and email addresses.
If you’re building a straightforward landing page, you can use SeedProd’s built-in Optin Form block. Simply drag the Optin Form block from the left-hand panel and drop it directly into your layout.
After adding the block, click on it to open its settings in the left-hand panel.
From here, you can customize the field placeholder text, rewrite the ‘Submit’ button copy, and write a custom success message for visitors to see immediately after submitting their information.
Need a more advanced or completely custom form layout? Then I highly recommend pairing SeedProd with WPForms (also available as a free version on WordPress.org).
WPForms is the most beginner-friendly form builder plugin, and it integrates seamlessly with SeedProd. In fact, SeedProd comes with a dedicated Contact Form block that lets you select and display any form you’ve built using WPForms via a simple dropdown menu.
Even better, this integration works perfectly with both the premium and free versions of WPForms. This means you can design and embed a highly customized lead generation form into your landing page without spending a cent.
For a detailed walkthrough on setting up your first advanced form, check out our complete guide on how to create a contact form using WPForms.
Step 8: Preview Your Landing Page on Mobile and Desktop
Before you hit publish, I always recommend previewing your landing page across multiple devices. Because a massive percentage of your web traffic comes from mobile devices, you need to make sure your layout looks just as polished on a smartphone as it does on a desktop computer.
In the left-hand panel, you’ll find a preview icon. You can cycle between desktop, tablet, and mobile previews by clicking this icon.
To check your responsive layout, click the mobile phone icon when it appears.
The live preview area will instantly resize to simulate a smartphone screen, allowing you to scroll through your entire page exactly as a mobile visitor would.
Most of SeedProd’s blocks include built-in mobile responsive settings. This allows you to adjust font sizes, alignment, margins, or padding specifically for smaller screens without changing how the page looks on a desktop. For example, if a large headline wraps awkwardly on a smartphone layout, you can resize it directly in the mobile view without changing how it looks on desktop.
When reviewing your mobile layout, I highly recommend paying close attention to your lead capture form and your main call-to-action (CTA). It’s crucial that your form fields are large enough to tap into easily, and that mobile users can press your call-to-action button comfortably with their thumb without needing to zoom in.
Step 9: Connect Your Email Marketing Service
A landing page that captures email addresses is only useful if those leads actually end up inside your email marketing tool. SeedProd integrates directly with all major email providers, so you can route new subscribers straight to your mailing lists without needing to install any extra plugins.
To get started, click the Connect tab at the top of the builder screen to open the integrations panel.
SeedProd offers native support for a wide range of platforms, including Constant Contact, Mailchimp, ConvertKit, ActiveCampaign, and AWeber.
It also connects directly with Zapier, which is incredibly useful if you need to send data to a customer relationship management (CRM) platform or a specialized marketing service that SeedProd doesn’t support natively.
To connect your provider, simply hover over it and then click the ‘Connect’ button.
A popup will appear asking you to authorize the connection. This usually just involves signing into your email account or pasting a unique API key from your marketing provider’s dashboard.
Once connected, you’ll be able to choose the exact mailing list or tag where you want to send your new leads. I always recommend creating a dedicated list or tag for each specific landing page, as this makes it incredibly easy to track exactly which campaigns are bringing in new subscribers.
Step 10: Configure Your Page Settings, SEO, and Analytics
The Page Settings tab is one of the most overlooked parts of SeedProd, but it’s where you configure the essential backend details that turn a beautiful design into a high-performing landing page.
To begin, click the Page Settings tab at the top of the builder screen. You’ll see several sub-tabs on the left side, including General, SEO, Analytics, Scripts, and Custom Domain.
In the General section, you can quickly update the page title and URL slug you set earlier in the setup process.
You’ll also find the Page Status toggle, which controls whether your layout is actively live on your site. I always leave this set to Draft until I’ve fully tested every element and I’m completely ready to launch.
The SEO section is where you can add a custom page title and meta description for search engine results.
These snippets also dictate how your landing page looks when someone shares it on social media platforms like Facebook. This makes it the perfect place to optimize your page for higher click-through rates.
The Analytics section connects your landing page directly to Google Analytics via the MonsterInsights plugin.
I use MonsterInsights on all my sites because it displays all your important traffic and conversion stats right in the WordPress dashboard. This makes it easy to monitor how well your landing page is performing.
The Scripts section gives you an easy way to add custom code snippets to your page header, body, or footer. I typically use this area to safely embed third-party tracking tools, live chat widgets, and behavior-tracking heatmap scripts.
Finally, the Custom Domain section lets you map your landing page to its own unique domain name, rather than a standard URL on your main website. This is incredibly useful for specific marketing campaigns when you want a highly targeted, branded web address for your promotions.
Step 11: Publish Your Landing Page
Once you’re happy with how your landing page looks on both desktop and mobile, you’re ready to make it live.
In the upper-right corner, click the arrow next to the Save button and select Publish from the dropdown menu.
After clicking the button, a success popup will appear confirming that your landing page is officially live on your website.
To see the published page, click the See Live Page button.
Alternatively, you can open a new browser tab and type the page’s URL slug.
That’s it! You’ve successfully created and published a high-converting landing page in WordPress without writing a single line of code.
My Pro Tips for Higher Converting Landing Pages
Even though your landing page is live, your work isn’t quite finished yet.
To really get the most out of your new design, there’s a few extra tools I always recommend adding to your setup. With that said, let’s look at some additional tools that can help you turn even more casual visitors into loyal subscribers and customers.
Show Real Time Social Proof with TrustPulse
Visitors are far more likely to convert when they see other people taking action on your site.
TrustPulse is the easiest way to add social proof notifications to your landing page. This tool can display small popup messages whenever someone signs up, makes a purchase, or completes some other positive action on your site.
These notifications create a sense of momentum that encourages hesitant visitors to take action.
You can also compare TrustPulse against alternatives in our roundup of the best WordPress social proof notification tools.
Catch Abandoning Visitors with OptinMonster
About 70% of visitors who land on your page will leave without converting. Because of that, OptinMonster is an absolute must-have conversion optimization tool for your site.
It can detect when a visitor is about to abandon your landing page and display a targeted, final offer at that exact moment.
This is driven by exit-intent technology, which works by tracking mouse movements to determine precisely when a user is preparing to close the tab or navigate away from your landing page.
I’ve used OptinMonster across my own websites, and its exit-intent popups have consistently made a massive difference to my popup conversion rates.
Track Conversions with MonsterInsights
If you want to improve your landing page’s performance over time, you need to measure it accurately. MonsterInsights is the most popular Google Analytics plugin for WordPress, and it makes tracking your landing page conversions effortless.
The plugin’s built-in form tracking feature even reveals which specific fields are causing the most form abandonment. This gives you the exact data you need to simplify your forms, fix friction points, and ultimately get more conversions.
For a detailed walkthrough, please see our guide on how to set up Google Analytics in WordPress.
Make Sure Your Form Notifications Actually Get Delivered
Here’s a bonus tip that often gets overlooked: if your landing page form is configured to send you notification emails, there’s a chance those messages might end up in your spam folder.
This happens because WordPress uses a basic PHP mail function that modern email providers no longer trust, and it can have disastrous consequences for your landing page. For example, if a lead requests a quote or asks an urgent question and you never see the notification, you’ll miss out on a potential customer.
WP Mail SMTP fixes this critical issue by routing your WordPress emails through a proper SMTP plugin connected to a secure email delivery service like SendLayer, Gmail, or Microsoft 365. Even better, you can set this up in about five minutes.
If you’d like a guided walkthrough, our WP Mail SMTP 101 course covers the entire setup.
Frequently Asked Questions About WordPress Landing Pages
I get a lot of questions about landing pages from beginners and experienced site owners alike. Below, I’ve answered the ones that come up most often to help you troubleshoot issues, understand your tools, and get as many conversions as possible.
What’s the difference between a landing page and a regular WordPress page?
Typically, a regular WordPress page is built to be perfectly consistent with the rest of your website. It almost always features standard layout elements like your main navigation menu, a widget-filled sidebar, and a footer packed with links and contact information.
This encourages visitors to stick around, click around, and explore different areas of your site.
A landing page does the exact opposite. It completely strips away the global navigation menu, the sidebars, and the footer links so the visitor is presented with one clear action to take.
Because there’s no external links to distract the visitor, landing pages will almost always drastically outperform a regular website page when you’re routing targeted traffic from a paid ad campaign, a newsletter blast, or a social media promotion.
Do I need to upgrade to SeedProd Pro to create a landing page?
You can absolutely create a landing page using the free version of SeedProd. However, the free version gives you fewer templates to choose from and doesn’t include advanced blocks, such as the critical Optin Form block.
In my opinion, investing in the premium plugin is well worth the cost, especially if you plan to build more than one landing page.
The full template library alone saves you hours of manual design work, and the premium blocks allow you to build highly specific, high-converting layouts without writing a single line of code.
Can I use SeedProd alongside my existing WordPress theme?
Yes, and this is actually one of SeedProd’s biggest strengths. Landing pages built with SeedProd act as completely standalone pages that override your theme’s default header, footer, and styling. The rest of your WordPress website will continue to run on your existing theme as normal.
That means you don’t need to worry about your theme clashing with your new landing page design.
What if my landing page won’t save?
If you click the ‘Save’ button and nothing happens or you get an error message, there’s usually a very easy fix.
First, try refreshing your browser tab. Many save errors happen simply because your WordPress login session has expired in the background while you were editing. Refreshing the page will ask you to log back in, which immediately restores the connection to the database.
If that doesn’t solve the problem, temporarily deactivate any caching or security plugins on your site and try saving again. Aggressive security firewalls or rigid caching routines can occasionally misinterpret SeedProd’s real-time data transfers as a security threat and block the action.
If you’re still stuck after trying those steps, the issue is almost always a low PHP memory limit set by your web hosting server. Because page builders require a bit more processing power to compile layouts, you’ll need to contact your hosting provider’s support team and ask them to increase your server’s PHP memory limit.
Alternatively, check out our best WordPress hosting guide if you decide to upgrade your provider.
How do I drive traffic to my new landing page?
There’s several highly effective ways to start driving targeted visitors towards your landing page.
The most common methods include running paid advertising campaigns on Google, Meta (Facebook and Instagram), or LinkedIn, sending a dedicated email blast to your existing subscribers, and sharing the page across your social media channels.
I always recommend starting with your email list and organic social media posts first, as these are free traffic sources you already control.
Once you’ve monitored how those initial visitors interact with your page, you’ll know exactly whether your layout is fully optimized and ready for a paid advertising budget.
Will my landing page work properly on mobile?
Every SeedProd template is fully responsive right out of the box, meaning it automatically adapts and scales to look great on whatever screen size the visitor is using. Most of the time, your layouts will adjust perfectly without requiring any extra work from you.
That said, I always recommend checking your layout in SeedProd’s mobile preview before going live.
When reviewing your layout, pay close attention to your text readability, form field padding, and button sizes. If a headline wraps awkwardly or an element feels cluttered on a smartphone screen, you can easily adjust the spacing, alignment, and font sizing in SeedProd’s drag-and-drop builder.
Final Thoughts on Creating a Landing Page in WordPress
If you’ve been following along with this tutorial, you should now have a beautiful, conversion-focused landing page live on your WordPress site, complete with a working opt-in form for collecting leads.
That is a massive step toward turning more of your hard-earned traffic into loyal subscribers, customers, and leads. However, building a great landing page is just one piece of growing a successful online presence.
If you want to keep building momentum, our comprehensive video library covers everything from setting up WordPress, right through to advanced conversion strategies.
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